If done right, Roadshows can be a great event formula to add to your field marketing strategy to help propel your brand. Roadshows are a great way to spread the word in an in-person, interactive format and reach those you may not have been able to otherwise. They allow sales to move beyond the phone calls and email and actually create face-to-face relationships with potential customers.
The single most important part of the roadshows is the content. These events allow speakers to get on the main stage and talk about the latest industry trends. Hence, Vibrant Ceramics Expo & Summit 2017 will be strategically marketed through a comprehensive schedule of national and international roadshows to generate more awareness and impact.